Chery on Top!

Brands rise and fall faster than you can say "fuel efficiency," there's a new player in town that's speeding past the competition like a caffeinated hamster. Enter Brand O&J – the dynamic duo of OMODA and JAECOO – which has not only put the pedal to the metal but has also helped Chery on its merry way into the 2024 Fortune Global 500 list. Yep, you heard it right. Chery has cracked the prestigious 500 list, slotting in at a commendable 385th position, thanks to its prodigious offspring.

Now, before you roll your eyes and think, "Not another car brand flexing its muscles," let’s get one thing straight: Brand O&J isn’t just any brand. It’s like that unexpected underdog in a sports movie that ends up winning the championship – you know, the one with a catchy training montage and a lot of heart.

Despite being the new kids on the block, OMODA and JAECOO have already sold over 280,000 units worldwide, making them the fastest-growing automotive brand globally. That’s right – faster than your uncle’s weekend car after a fresh tune-up. In South Africa, Brand O&J is not just keeping up with the competition; it's passing them like they’re standing still, making the kind of market impact that would make even seasoned players nervous.

And just when you thought things couldn't get more exciting, hold onto your hubcaps, because the best is yet to come. OMODA is about to drop its luxurious C9 flagship model in South Africa, a vehicle that promises to be more opulent than a billionaire’s yacht.

Meanwhile, JAECOO is gearing up to unleash a plug-in hybrid version of the J7, the J8, and – wait for it – the fully electric J6. Yep, they’re bringing the future to your driveway.

Shannon Gahagan, the National Brand and Marketing Manager of OMODA & JAECOO, couldn’t resist teasing what’s in store. “South Africa continues to play a key role in Brand O&J’s phenomenal global success," she said. "So, make sure to head on down to the Kyalami Grand Prix Circuit from 30 August 2024 for the Festival of Motoring – the largest industry-supported auto show on the African continent – to catch your first glimpse of the exciting new Brand O&J vehicles.”

Translation: clear your calendar, grab your sunnies, and prepare to be wowed by the automotive equivalent of a blockbuster movie premiere.

And while the glitz and glam are all good fun, Brand O&J isn’t just about looking good in the showroom. They’re putting their vehicles to the test in the kind of conditions that would make even the hardiest Land Rover think twice. The newly unveiled OMODA C7 is about to undergo extreme high-temperature testing in Turpan, China – a place so hot it makes the South African summer look like a cool breeze. It’s all part of ensuring these cars don’t just survive but thrive in the sometimes unforgiving South African climate.

So, there you go. Brand O&J isn’t just riding the wave of success; they’re creating a tsunami. With their sights set on even bigger things, you can bet they’ll be parking themselves in the annals of automotive history – and maybe even your garage.