Chery's Charge: Electrifying the Future at the Beijing Auto Show

This isn't just any spell, though, it's the kind that propels us into a “New Energy, New Eco, New Era.”

From April 25 to 30, at the illustrious Beijing International Exhibition Centre, an automotive transformation unfolds. Gone are the days when the Beijing Auto Show was a modest national motor show. Today, it stands as the colossus of the auto world, with Chery poised to grab the spotlight, and not just any spotlight – think of it as the magical wand that's about to change the game.

Tony Liu, the Deputy General Magician... I mean, General Manager of Chery South Africa, teases the unveiling of the fourth generation of Chery's QPower platform. This isn't your regular platform, it's akin to a Swiss Army knife in the world of automotive innovation. Zero emissions? Check. Low-emission internal combustion engines? You bet. Hybrid models and hydrogen power? It's a full house. The QPower platform is the automotive equivalent of a gourmet buffet, offering something for every taste.

Joining Liu at this extravaganza will be a cohort of South African dealers, set to absorb the wizardry at the global dealer conference. It's not just a show, it's a gathering of automotive sorcerers from across Chery's global network, ready to divulge secrets of the QPower platform and unveil a parade of new chariots.

The mantra for this spectacle, “New Energy, New Eco, New Era,” isn't just a catchy phrase, it's a prophecy of the automotive renaissance. With new energy vehicles (NEVs) storming the scene, the green revolution is shifting gears, and Chery is at the helm, steering towards uncharted territories with gusto.

The global craving for NEVs isn't just a trend, it's a movement, with sales surging to 14.6 million units in 2023 and projected to overtake 18 million in 2024. Chery, with its visionary approach, is turbocharging this growth, tackling range anxiety and leveraging policy incentives to fuel the NEV adoption frenzy.

The QPower platform is not just about breaking the mold, it's about shattering expectations. Imagine hybrid and EV models that promise a journey of over 1,400 km on a single tank, sipping fuel at an astonishing rate of 4.2 litres/100 km, and sprinting from 0 to 100 km/h in a mere 4.26 seconds. This is not just driving, it's flying on the ground, powered by a duo of electric motors and a combustion engine with a thermal efficiency that could make even the most seasoned of engines blush.

But wait, there’s more. The Beijing Auto Show will also showcase how Chery is intertwining this groundbreaking green technology with leaps in self-driving, artificial intelligence, and human-vehicle interfaces that could make your car the coolest place to hang out, literally your “third living space.”

The future is not just being imagined, it's being created, with Chery turning factories into realms of zero emission and zero defects. This is not just manufacturing, it’s magic in the making.

So, to our Chery family and enthusiasts around the globe, keep your eyes peeled. This isn’t just another chapter in automotive history, it’s a whole new book, with Chery penning the first lines. “New Energy, New Eco, New Era” isn’t just a promise, it’s a preview of the future, and it's dazzling.