Hyundai and Toyota to Host a Turbo-Charged Racing Festival in Korea

Hold onto your seatbelts (metaphorically, unless you’re in one of those cars), because Hyundai and Toyota are teaming up to rev the engines and light up the asphalt at the Hyundai N x TOYOTA GAZOO Racing Festival! This high-octane showdown is coming to Korea, specifically Everland Speedway in Yong-in, on October 27, 2024. And trust us, it’s not your average car event—it’s a turbo-powered carnival for motorheads and adrenaline junkies alike.

Now, imagine this: Hyundai and Toyota, the cool kids of the auto world, coming together to flex their muscles on the track. This isn’t just a playdate; it’s a full-blown high-performance showdown! Both brands will be rolling out their most exciting, fastest, and shiniest cars for everyone to see (and, if you're lucky, ride). You know it's serious when they bring out the rally cars—think the kind that tear through dirt, mud, and the occasional flying chicken. Hyundai will feature its World Rally Championship beasts like the i20 N Rally 1 Hybrid, while Toyota’s coming in hot with their GR Yaris Rally 1 Hybrid. Let’s just say this won’t be your grandma’s Sunday drive.

What’s the Deal with this Festival?

Well, for starters, it’s more than just ogling cars—though there will be plenty of that. Hyundai and Toyota are throwing in a Track Day event where you can watch, ride, and maybe even feel the wind blow your hair back as these cars zoom past you. Ever wondered what it feels like to be in a rally car? Well, here's your chance! Strap in and prepare for the closest thing to rally driving you’ll get without a pro license (or a thousand-dollar helmet).

The main attraction? A heart-pounding, wheel-squealing demo drive featuring the top drivers from both Hyundai and Toyota's World Rally Teams. Imagine world-class drivers like Thierry Neuville and Jari-Matti Latvala turning corners so sharp you’ll think they’ve got their PhDs in physics. You might need a neck brace just from watching.

What’s New Under the Hood?

It’s not all about dust clouds and tire smoke; the future of motorsport will be on full display too. Hyundai is showcasing the IONIQ 5 N Drift Spec and the hydrogen-powered N Vision 74. If you’re more into Toyota’s game, check out their hydrogen-burning engine in the AE86 H2 Concept—yes, that’s the same car that has had anime fans swooning for decades in Initial D. And the GR Corolla? Oh, it’s powered by liquid hydrogen. Not your typical "fill up at the pump" situation, but then again, who wants typical when you can have cutting-edge?

Special Guests: No Big Deal, Just the CEOs Driving Around

What’s a festival without some star power, right? Euisun Chung, Hyundai’s executive chair, and Akio Toyoda, Toyota's chairman, are not just showing up in suits for awkward handshakes. Nope, Toyoda (a.k.a. “Morizo”) will likely get behind the wheel himself! This is the guy who casually drives in rallies as a hobby. Imagine your company’s CEO showing up to your office in a race suit and jumping into a rally car for a quick lunch break. Now that’s workplace inspiration.

And Don’t Forget the Future of Racing!

Hyundai and Toyota aren’t just here to play with gasoline—they’re showcasing the future. Hydrogen, electric, hybrid, you name it. It’s all about speed and sustainability. And no, they’re not replacing the smell of burning rubber with the scent of roses—more like the fresh, eco-friendly scent of progress. Because who says saving the planet can’t involve going 0 to 60 faster than you can say “environmentally conscious”?

Don’t Miss Out!

With over two decades of pushing motorsports in Korea (seriously, Hyundai’s been doing this since the early 2000s), this festival is set to be a celebration of competition, camaraderie, and, let’s face it, showing off who’s got the better toys. Whether you’re a hardcore motorsport fan or just like shiny things that go really fast, this event promises to deliver a memorable day of racing, testing, and possibly a lot of jealous stares at the cars you can only dream of driving.Mark your calendars and get ready to hit the speedway. Hyundai and Toyota are turning up the horsepower, and you won’t want to miss a single second. Just don’t blame us if you leave the event with a sudden urge to floor it next time you hit the highway.

So, who’s winning this match of speed titans? Guess you’ll just have to come and find out!