PEUGEOT Goes 100% Electric

The 2024 Paris Motor Show is about to roar into action, and leading the charge—quite literally—is PEUGEOT. With the tagline "The Lions Are Coming," the iconic French carmaker is unleashing its 100% electric range, proving that going green can still be wild. If you’ve ever doubted that an electric car could make your heart race, PEUGEOT is here to say, “Hold my battery.”

The Lion’s Share of Electric Fun

Let’s be honest. For years, electric cars had a bit of an image problem. You know, like that one friend who's always "saving the planet" but insists on bringing their own hemp reusable bags to your BBQ. Cool, but a little too serious. Well, PEUGEOT is here to shake things up! They’ve electrified their lineup and managed to add something you never thought possible in an EV: fun.

PEUGEOT’s CEO, Linda Jackson, summed it up perfectly: "Today, PEUGEOT is an electric brand, and we are ready!" And boy, are they ready. With an impressive range of 12 all-electric vehicles (including nine passenger cars and three commercial ones), PEUGEOT has officially turned the humble eco-commute into something you'd actually look forward to. Seriously, even your morning drive to work can now feel like you’re piloting a futuristic spaceship—except without the terrifying alien encounters.

World Premieres and Range Anxiety Cure-Alls

One of the show’s biggest stars is the all-new PEUGEOT E-408, making its world debut. This sleek, sexy fastback EV is as French as a fresh croissant—only this one won’t leave crumbs all over your lap. It’s part of a fleet that includes the long-range E-3008 and E-5008 SUVs, boasting ranges of up to 700 km and 668 km, respectively. Yes, you read that right. You can drive from Paris to Nice on just two stops. It’s like PEUGEOT heard your range anxiety fears and said, “Let’s just remove that from the conversation, shall we?”

PEUGEOT’s new electric SUVs don’t just tick the box for range; they come with all the perks. Want a vehicle warranty that lasts longer than some relationships? Check. Fancy a home wallbox and an on-the-go charge pass? Double-check. The real clincher? The arrival of ChatGPT integration in the new E-3008 and E-5008 models. Yes, soon your PEUGEOT will not only drive you places but also give you life advice while it’s at it.

Hypersquare: The Steering Wheel of the Future…or a Game Controller?

Speaking of futuristic driving, PEUGEOT is showing off its new INCEPTION Concept with a feature that will either make you feel like a pilot or a pro gamer—the Hypersquare steering wheel. Gone are the days of your boring old round wheel; this bad boy looks like it was ripped straight out of a sci-fi movie. Visitors at the show can try it out for themselves in a simulator, though we suspect it’s probably not great for parallel parking. But who cares when it’s this cool?

Lions, Hypercars, and Rugby Stars—Oh My!

PEUGEOT is really doubling down on making this motor show as entertaining as possible. First up, if electric city cars and SUVs don’t get your motor running (pun intended), the PEUGEOT 9X8 Hybrid Hypercar will. This beast is set to compete in the 2024 World Endurance Championship, blending French elegance with motorsport grit.

But it’s not just about cars at this year’s show. In a surprising twist, PEUGEOT’s got days dedicated to everything from visual arts to rugby. Yep, you read that right—rugby stars Antoine Dupont and Romain Ntamack will be there, and if you’ve ever wondered what rugby has to do with electric vehicles, well, you’ll have to show up to find out. Maybe they'll tackle your range anxiety for you?

Powered by Lions…and Chatbots

In case you thought PEUGEOT was only about cool tech and sporty designs, they’re also making a serious push for responsibility. Their new “Powered by Lions” campaign in partnership with Born Free is focused on raising awareness (and funds) for wildlife preservation, with a special nod to lions. Yes, the lions are coming—and this time, they’re bringing a PR campaign with them.

And if that wasn’t enough, PEUGEOT’s also rolling out an EV Genius chatbot in France to help EV-curious customers navigate the switch to electric vehicles. Basically, if you’ve got a question about charging your car, this AI bot will answer it—no dumb questions here, just pure plug-in enlightenment.

The Future Is Electric (And PEUGEOT Is Driving)

Whether you’re a die-hard gearhead or someone who just wants to save on gas, PEUGEOT’s 2024 electric lineup has something for you. They’re proving that the future isn’t just electric; it’s also thrilling, stylish, and packed with the kind of driving pleasure that’ll make you wonder why you ever doubted EVs in the first place.

So buckle up, because the lions are coming—and they’re powered by electricity.