Car Of The Year 2024: The New PEUGEOT E-3008 in the Spotlight

The automotive world is abuzz with anticipation as the European Car of the Year (COTY) jury, comprising 59 members from 22 countries, has announced the new PEUGEOT E-3008 as one of the final seven contenders for the prestigious 2024 award. This selection marks a significant achievement for PEUGEOT, demonstrating the brand’s consistent excellence and innovation in automotive design and technology.

The new PEUGEOT E-3008 is a testament to the brand’s commitment to advancing automotive engineering. Transforming the classic 3008 model, PEUGEOT has introduced a series of groundbreaking features that set the E-3008 apart in a highly competitive field:

1. Design Reinvented: The E-3008 showcases the allure of a fastback SUV, boasting a sleek and efficient design that merges aesthetic appeal with aerodynamic efficiency.

2. Emotive Driving Experience: The introduction of the new Panoramic i-Cockpit® elevates the driving experience, offering an immersive and emotionally engaging journey.

3. Exemplary Performance: At the core of the E-3008 is the STLA-Medium platform from Stellantis, delivering an all-electric range of up to 700 km, a blend of performance and efficiency that sets a new standard in the electric vehicle (EV) segment.

The COTY award, revered as the most prestigious accolade in the automotive industry, does not segment its contenders into categories or classes. The award focuses on singling out one outstanding vehicle as the Car of the Year. This year’s winner will be unveiled in Geneva on February 26, 2024.

PEUGEOT’s history with the COTY award is noteworthy, with the brand reaching the finals seven times since 2013. This includes the selection of the new 408 in 2022, the 308 in 2021, the 208 in 2019 (which won in 2020), the 508 (Hatchback and SW) in 2018, the 3008 in 2016 (winner in 2017), and the previous generation 308 (Hatchback and SW) in 2013 (winner in 2014).

The E-3008 stands out not just for its aesthetics but also for its cutting-edge technology. The STLA-Medium platform is a game-changer, offering an unparalleled combination of range, recharge time, driving pleasure, performance, and efficiency. The platform is designed to excel in the aspects most valued by consumers, making the E-3008 a strong contender for the COTY title.

Adding to the immersive experience, the PEUGEOT Panoramic i-Cockpit® features a 21” curved floating HD screen, integrating the head-up display with the central touchscreen. This technological marvel enhances the overall driving experience by providing critical information in a visually appealing format.

Set to be produced at the Sochaux plant in France, the new PEUGEOT E-3008 is already available for order in many European countries, with sales commencing in early 2024.

Looking ahead, PEUGEOT aims to become the EV leader in Europe by 2025. The E-3008 is central to this ambition, representing the pinnacle of the brand’s strategy to offer a comprehensive and efficient range of passenger cars and light commercial vehicles. This ambition places PEUGEOT at the forefront of the EV revolution, promising a future where sustainable mobility and driving pleasure coexist in harmony.

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