Chery South Africa Roars into the World of Sports Sponsorship

In a resounding declaration of its commitment to excellence and local sports, Chery South Africa proudly announces a three-year sponsorship agreement with the illustrious Lions Rugby Team. This partnership is set to redefine the landscape of sports sponsorships and promises an exciting journey of shared values, innovation, and success for both Chery and the Lions Rugby Team.

The Lions Rugby Team, a name synonymous with power, skill, and unwavering determination, has long been a symbol of excellence in South African rugby. It is this very ethos that Chery South Africa celebrates and strives to uphold in its own endeavors. The Lions Rugby Team’s spirit aligns seamlessly with Chery’s core values, making this sponsorship a match made in heaven.

This exciting partnership saw a sneak peek appearance of Chery’s All New TIGGO 7 Pro Max AWD at the Emirates Airline Park during the recent Lions vs Stormers match. As the Lions displayed their prowess on the field, so did the TIGGO 7 Pro Max AWD, a remarkable SUV that embodies power, innovation, and cutting-edge performance technology. This vehicle is engineered to tackle challenges head-on, a reflection of the Lions’ relentless pursuit of victory in the upcoming 2023/24 league.

Under the hood of the New TIGGO 7 Pro Max AWD lies a true engineering marvel, the 1.6 TGDI turbo-petrol ATECO engine, generating 145kW and 290Nm of torque. It’s an emblem of power that roars to life with the 290T logo proudly displayed on the rear boot lid. Arriving soon in South Africa, the New TIGGO 7 Pro Max promises to elevate the popular TIGGO 7 Pro range to new heights, delivering world-class technology, all-wheel drive performance, and an updated, eye-catching design.

The Lions Rugby Team, with its history of championships and legacy of excellence, is an institution that commands respect and admiration. Chery South Africa acknowledges and celebrates the dedication and strength of the team and is proud to stand alongside them as sponsors. This partnership epitomizes Chery’s unwavering commitment to nurturing local talent, fostering sportsmanship, and promoting a culture of excellence across South Africa.

Tony Liu, the Executive Deputy General Manager of Chery South Africa, expressed his excitement about this remarkable partnership, stating, “We are thrilled to embark on this three-year journey alongside the Lions Rugby Team. This partnership represents the fusion of two powerful entities dedicated to excellence and the pursuit of success. The TIGGO 7 Pro MAX is emblematic of the Lion’s spirit, powerful and fearless. We look forward to an exhilarating collaboration and witnessing the Lions continue to rise and roar.”

As Chery South Africa roars into the world of sports sponsorship, it sets the stage for an exciting era of excellence, innovation, and unwavering commitment to local talent. The Lions Rugby Team, alongside their powerful new sponsor, promises to redefine what it means to be a champion both on and off the field. We eagerly anticipate the upcoming seasons, filled with excitement, determination, and the roar of triumph.

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