Ford SA Partners with Faces

With this collaboration, Ford is not only strengthening ties with the adventure-sport communities but also expanding its reach to new audiences who value rugged exploration and thrilling experiences.

As the official vehicle partner for Faces, Ford will be providing a fleet of built-tough vehicles, including the Ford Ranger and Everest, to support the ‘advendurance’ competitors, spectators, and families during their events. This presents a unique opportunity for participants to experience firsthand the capabilities of Ford’s reliable and comfortable vehicles in challenging terrains and remote locations.

Doreen Mashinini, General Manager of Marketing at Ford South Africa, expresses her enthusiasm for the partnership, stating that it allows Ford to connect with a broader audience of adventure seekers. This move is not just about increasing brand awareness; it’s about showcasing how owning a Ford empowers people to confidently explore the outdoors and embark on thrilling adventures.

To engage potential customers, Ford is bringing the brand directly to the people through the Ford Experiential Roadshow. This collaboration with a local Ford dealer will offer participants and supporters the chance to test drive vehicles and experience their features, functionality, and extreme capabilities. It’s a fantastic way for those who might not have considered owning a Ford to see how it perfectly complements their adventurous lifestyle.

Ford’s presence will be notably featured at the Virgin Active 947 Ride Joburg, Faces’ flagship event in November. Attendees can expect to see Ford branding proudly displayed at the start, finish line, and throughout the event area, reaffirming Ford’s commitment to connecting with the cycling community and solidifying its association with Faces.

This partnership is not the first of its kind, as Ford South Africa had already announced its title sponsorship of the Cullinan to Tonteldoos presented by King Price Ultra MTB race earlier in the year. This aligns perfectly with Ford’s “Built Ford Tough” ethos, further showcasing their dedication to supporting challenging and demanding adventures.

Fritz Pienaar, Director of Faces, shares his excitement about welcoming Ford South Africa as their vehicle partner, recognizing Ford’s reputation for building tough and durable vehicles, a value that resonates well with Faces’ own principles.

From June to December, Ford’s participation in the entire Faces event calendar will create a strong presence in previously untapped sectors. This will give the advendurance community an exclusive opportunity to experience Ford’s capable vehicles in action and discover how well they suit their adventurous pursuits.

The collaboration between Ford South Africa and Faces is a thrilling journey, and it promises to bring adventure-minded individuals together in an authentic and trust-building way. As the two brands join forces, there’s no doubt that exciting and unforgettable experiences await all those who embrace the great outdoors. So buckle up, adventure-seekers, and get ready to explore the world in a Ford, the perfect companion for your thrilling escapades!

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