Ford South Africa Unveils the Family Guarantee: Revolutionizing Car Service

Where the phrase “customer satisfaction” is bandied about with the same enthusiasm as a toddler discovering a mud puddle, Ford South Africa strides into the scene with its cape billowing in the wind, promising to revolutionize the automotive after-sales experience. Yes, ladies and gentlemen—oh wait, we’re keeping this inclusive—humans of all persuasions, prepare to be mildly astonished by Ford’s latest brainchild: the Ford Family Guarantee.

Picture this: a utopian realm where your car’s maintenance schedule aligns with your life’s chaos as seamlessly as peanut butter pairs with jelly. Ford, with its finger ever so gently on the pulse of innovation, has unveiled a plan that could only be described as “the most groundbreaking thing since sliced bread”—if sliced bread involved oil changes and tire rotations.

Enter Harm Kruyshaar, a man whose title, Ford’s After-Sales Retail Manager, is as grandiose as his vision for a world where servicing your car is as disruptive as a feather landing on a pillow. “We recognise the importance of uninterrupted vehicle use,” declares Kruyshaar, with the gravity of a statesman brokering world peace. This is not just about fixing cars; it’s about ensuring that your life’s rhythm skips not a beat, even if your Ford decides it’s time to throw a tantrum.

Ford’s master plan is built on six well-defined pillars of convenience, presumably because five were too few and seven, well, that’s just being showy. Booking a service is now as easy as liking a cat video online, thanks to the FordPass App and an Online Service Booking portal that promises to be as intuitive as your favourite social media platform, minus the existential dread.

But wait, there’s more! Should you find yourself in the unenviable position of needing a car service, Ford’s 60-minute Express Service is here to transform what used to be a day-long slog into a brief sojourn in a dealership oasis, replete with complimentary Wi-Fi and, one presumes, a coffee that doesn’t taste like despair.

For repairs that dare encroach upon your next day, fear not, for the Vehicle Loan Programme is Ford’s gallant knight ready to joust with inconvenience on your behalf. And for those who view visiting a dealership with the same enthusiasm as a visit to the dentist, Ford introduces the Vehicle Pick-Up and Delivery Service, alongside the Mobile Service Vehicle solution—a concept so convenient, it’s as if Ford has found a way to bottle time itself.

In a bold move that surely has the industry quaking in its collective boots, Ford also unveils the Service Price Calculator, a device so advanced it allows you to foresee the financial impact of your vehicle’s service without resorting to tarot cards.

Kruyshaar waxes lyrical about the myriad ways Ford is personalizing vehicle service, ensuring that customers are cocooned in a bubble of convenience so potent, they may never want to leave. It’s a bold vision, a utopian dream wrapped in the warm embrace of corporate assurance.

So, as Ford South Africa rolls out the red carpet for its customers, promising a future where car ownership is less about the hassle and more about the harmony, one can only nod in silent appreciation. The Ford Family Guarantee isn’t just a promise; it’s a manifesto, a declaration that from this day forth, servicing your car will be as pleasurable as a gentle breeze on a warm summer’s day. Well, one can hope, anyway.

The post Ford South Africa Unveils the Family Guarantee: Revolutionizing Car Service first appeared on Fuelled.