Nissan Navaras Embark on an Epic Journey Across Africa

Today marked the start of an extraordinary adventure as a fleet of Nissan Navara pick-ups set off from the Rosslyn plant in Pretoria, the heart of Nissan’s light commercial vehicle (LCV) manufacturing in Africa. This momentous occasion, known as “Daring Africa 2024,” sees these robust vehicles embarking on a thrilling journey across eight African countries, culminating in Cairo.

At dawn, the convoy departed from Nissan’s African manufacturing hub, each Navara showcasing the durability and ruggedness that have been hallmarks of the range built to conquer Africa’s toughest terrains. Maciej Klenkiewicz, Nissan South Africa’s Managing Director, couldn’t hide his pride as he remarked, “These Navaras, built of more and by African hands, are a testament to Nissan’s enduring legacy in Africa, dating back over 60 years.”

The Rosslyn plant, as highlighted by Nissan Africa’s Managing Director Sherief Eldessouky, stands as a beacon of Nissan’s deep-rooted connection with the continent. It’s a place where multi-generational bonds between employees and customers have flourished, echoing a proud history and an optimistic future for Nissan across Africa.

Daring to Dream, Daring to Drive

Dubbed “Daring Africa,” this expedition is more than just a journey; it’s a bold statement of Nissan’s commitment to the continent. Ramy Mohareb, Nissan African Head of Communications and PR, explained, “This odyssey is a chapter of Nissan Dare, celebrating our 90th anniversary by showcasing the Navara’s prowess across the continent’s challenging terrains, connecting our manufacturing hubs from South to North.”

The convoy’s initial stopover was in Nelspruit, after visiting Nissan dealerships in Pretoria and Mbombela, offering a glimpse of the Navara’s capabilities to local fans and customers. The journey will then weave through Mozambique, Zimbabwe, Zambia, Malawi, Tanzania, and Kenya, celebrating African spirit and endurance with each mile.

A Legacy on Wheels

The Nissan Navara is not just any vehicle; it’s the embodiment of Nissan’s legacy in pick-up innovation, designed specifically for the African market. With a reinforced chassis, an unparalleled suspension system, and the best rollover angle in its class, the Navara proves it’s “built of more.”

This journey underscores Nissan’s vision for Africa, a continent poised as the last automotive frontier. With its unique manufacturing presence in Egypt and South Africa, Nissan is set to tap into the burgeoning demand for vehicles, propelled by the African Continental Free Trade Area (AfCFTA).

As the convoy advances, each twist and turn will be a story of resilience, innovation, and unwavering belief in Africa’s potential. Join us in following this epic journey across the continent, a daring adventure that promises to etch the Nissan Navara into the annals of African exploration history.

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