OMODA & JAECOO Set the Automotive World Ablaze

It’s April 25th in Beijing, and while you might not smell the sizzling boerewors on the grill, OMODA & JAECOO are certainly lighting a fire in the automotive industry, South African style! At the grand stage of the 18th Beijing International Automotive Exhibition, these trailblazers aren’t just flipping burgers, they’re flipping the script on new energy vehicles.

Just imagine a South African braai, where the heat is intense enough to give the meat a perfect char. That’s OMODA & JAECOO at this exhibition. With each spark from the braai, they’re lighting a competitive fire under the seats of their rivals. This isn’t just a friendly cookout, it’s a fiery challenge to the status quo.

Shawn Xu, the global CEO of this dynamic duo, might as well have been wielding braai tongs when he shared their blistering pace of expansion. With 873 dealerships flaring up globally in just one year, it’s clear they’re spreading like a wildfire in a dry fynbos-veld. From Spain to Kazakhstan, their presence is as palpable as the aroma of a good chutney at a family gathering.

Their secret sauce? A blend of robust R&D, aggressive marketing, and an ecosystem that supports and enhances the off-road and new energy experience. Their approach to new markets mimics the meticulous preparation of a perfect marinade, ensuring that every new introduction is both flavorful and impactful.

At the show, the J7 PHEV and J8 PHEV were the main course. The J7 PHEV, with its fifth-generation hybrid-specific 1.5TGDI engine, reaches a thermal efficiency pinnacle at 44.5%, the best in its class. Paired with a 1DHT150 transmission, it unleashes a hearty 255 kW and a robust torque of 525 Nm, making it a feast of power and efficiency.

Meanwhile, the J8 PHEV stands as the “off-road king”, supported by JAECOO’s latest third-generation hybrid off-road platform. Its powertrain features the same advanced 1.5TGDI engine but pairs it with a more sophisticated three-speed DHT hybrid system and high-power electric motors at both ends. This setup dishes out an impressive 445 kW and 915 Nm of torque, catapulting from 0 to 100 km/h in just 5.4 seconds, perfect for both darting through wilderness trails and cruising at breakneck speeds.

As every South African braai master knows, good things come to those who wait, but OMODA & JAECOO aren’t just waiting, they’re commanding the grill. They’re not just serving new models, they’re serving notice to the automotive world. With a strategy as finely tuned as a braai master’s technique, they’re not just competing, they’re leading the charge, stoking the coals of innovation and watching their rivals sweat.

So, while the coals are red-hot, one thing remains clear, OMODA & JAECOO are not just participants in the global automotive feast. They are master chefs, grilling up a storm, and the heat they bring to the table? Well, it’s enough to make the competition think about getting some ice for that burn.

As we rocket along at a breezy 350kph on the Bullet Train towards Wuhu, I’m amped to test drive these electric machines. Stay tuned more electrifying updates coming your way soon!

The post OMODA & JAECOO Set the Automotive World Ablaze first appeared on Fuelled.