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OWNERSHIP OF SCUDERIA SOUTH AFRICA CHANGES HANDS
In a strategic move that underscores the evolving landscape of luxury sports car distribution in Southern Africa, Scuderia South Africa, the esteemed official distributor of Ferrari vehicles, proudly announces a significant change in ownership. Smartgrowth Investment Proprietary Limited, led by the seasoned industry executive André Rossouw, has successfully acquired all the equity of Scuderia South Africa. This development follows an intricate negotiation process that commenced in November 2022, culminating in the acquisition of shares from the company’s previous shareholders.
A Visionary Leader at the Helm
André Rossouw, taking on the role of Chief Executive Officer, brings with him a wealth of experience garnered over a distinguished career spanning 15 years in senior management positions within the luxury sports car sector. Rossouw’s strategic acumen and intimate understanding of the industry dynamics position him as an ideal leader to navigate Scuderia South Africa into a promising future, ensuring the continued advancement of the brand and its commitment to customer satisfaction.
© Ferrari
A Seamless Transition for Unparalleled Excellence
The transition in ownership marks a pivotal juncture for Scuderia South Africa, but continuity and excellence remain at the forefront. The existing senior management team and dedicated workforce of Scuderia South Africa will continue to deliver the superior levels of service and passion for excellence that have become synonymous with the Ferrari brand. This seamless transition is designed to preserve the renowned quality and prestige that customers have come to expect from Scuderia South Africa.
Commenting on this significant development, André Rossouw stated, “These certainly are exciting times for Ferrari in South Africa and we look forward to supporting this amazing brand under the new ownership structure.” His commitment reflects the enthusiasm and dedication that will drive the company forward under his leadership.
A Dynamic Future: Unveiling New Models
Celebrating its remarkable 50th anniversary as the official Ferrari dealer, Scuderia South Africa charts an exciting course for the remainder of 2023. The upcoming quarter promises a double treat for automotive enthusiasts with the anticipated debut of two new Ferrari models: the Ferrari Purosangue and the Ferrari Roma Spider. These additions will further enrich the already impressive lineup of supercars available to the discerning clientele.
“Our world-class showrooms will continue to provide a unique glimpse into the world of Ferrari. It remains a hub where customers and enthusiasts can appreciate the vehicles and learn more about the proud heritage of the brand,” Rossouw concluded, emphasizing the company’s unwavering commitment to the brand’s legacy and its dedication to fostering an immersive Ferrari experience.
A Legacy of Excellence
Since its inception in 1973, Scuderia South Africa has stood as the official Ferrari dealer in South Africa, steadfastly dedicated to delivering a peerless selection of Ferrari supercars and unparalleled customer service to a discerning clientele across the region. As 2023 marks the golden jubilee of the company’s role as the official Ferrari dealer in South Africa, this change in ownership heralds an exciting new chapter in the brand’s storied legacy, carrying forward the tradition of excellence and innovation that has defined Scuderia South Africa for five decades.
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